Palestra: A technologist’s take on building better products

Track: Construindo culturas de desenvolvimento duradouras

Sala: Sala 4

Horário: 10:50am - 11:35am

Dia da semana: Terça-feira

Nível: Intermediário

Persona: Agile Coach, Arquiteto(a), Cientista de Dados, Desenvolvedor(a) Programador(a), Desenvolvedor(a) Sênior, DevOps, Gerente de Operações, Gerente de Produto, Gerente de Projetos, Gestão (VP, CTO, CIO, Diretoria), Líder Técnico(a), Product Owner, QA, Scrum Master, UX

Apresentação em Inglês

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Pontos Principais

  • The importance of understanding the purpose of the product we build  
  •  How to measure its impact
  • How decisions and actions we take as engineers can affect others


The software has the power to influence people’s lives and drive real change. What happens most of the time is that we, as engineers, end up investing our time and energy only on the technical perspective, focusing on software quality and technology choices. This is not wrong, but it can lead us to have a very limited view of the impact our products and work has on our end users, our business and the society as a whole.

In order to build better products, we could try to have both. In this talk, we explore the steps we can take to build a deeper understanding of our products and how to amplify their impact. From truly understanding the product vision and long term strategy to measuring its impact over time using dashboards. Lastly we touch on ethics, encouraging us to ask ourselves difficult questions like “who could get hurt by this?”, “Who does this disadvantage?”.

Palestrante: Maria Gomez

Engineering Director at BCG Digital Ventures

Senior Technology Leader and hands-on software engineer and architect with 10+ years of experience in the industry. She currently works as Engineer Director at BCG Digital Ventures in Berlin, identifying and leveraging technical trends and solutions to enable innovation and better product-market fit She is passionate about technical leadership, building high performing teams, and empowering other women to succeed in the IT industry.

Find Maria Gomez at

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